Terms in this set (9)
- Testimonial. An important person or famous figure endorses a product.
- Glittering Generalities. The product's slogan is so attractive that the audience loses sight or doesn't see its true meaning.
- Bandwagon.
- Transfer.
- Repitition.
- Emotional Words.
- Name-calling.
- Faulty Cause and Effect.
BAND WAGON: This common propaganda method is when the speaker tries to convince us to accept their point of view or else we will miss out on something really good. The Band-Wagon technique is often used in advertising. Examples: "This is the wave of the future", "Be the first on your block", "Act Now!".
Cyber propaganda can be broadly defined as the use of modern electronic means to manipulate an event or influence public perception toward a certain point of view.
Propaganda in wartime must seek to demoralize enemy morale. A primary objective of propaganda aimed at enemy nations is to break down their will to fight. It seeks to lower the enemy's will to resist and it does this in several ways. One is to picture the military successes on the propagandist's side.
Propaganda comes from the Latin propagare, meaning to spread or propagate, in its ablative feminine gerundive form.
War Propaganda Posters are well known. But at its core, it is a mode of communication aimed at influencing the attitude of a community toward some cause or position, and that doesn't have to be a bad thing.
Nationalism is an idea and movement that holds that the nation should be congruent with the state. As a movement, nationalism tends to promote the interests of a particular nation (as in a group of people), especially with the aim of gaining and maintaining the nation's sovereignty (self-governance) over its homeland.
Examples of propaganda of the deed would include staging an atomic “test” or the public torture of a criminal for its presumable deterrent effect on others, or giving foreign “economic aid” primarily to influence the recipient's opinions or actions and without much intention of building up the recipient's economy.
Propaganda and PRPropaganda uses bias, half-truths, misinformation, and fear to influence the public's attitude toward an ideal, cause, or political agenda. Propaganda aims to create a sense of us against them – you vs. the other. PR uses facts, which can be checked.
Goebbels promoted the Nazi message through art, music, theater, films, books, radio, and the press, and censored all opposition. Goebbels worked to inflame the anger of Germans over their defeat in World War I and emphasized German cultural and military achievements to boost national pride.
When used effectively, this strategy allows a company to use its adverts in appealing to consumers emotionally rather than helping them to make rational decisions. Some of the most common terms that are used in advertising to elicit immediate positive feelings among consumers include better and best.
