Facebook's new Product Catalog feature means big things for eCommerce companies. Essentially, the catalog is a file that is filled with all the products you want to advertise, where Facebook can pick the best option for each specific consumer based on their interests and behavior.
Click the name of the catalog you want to connect to the shop tab: In the "Diagnostics" tab, in the "More Ways to Use Your Catalog" part, click the arrow of the "Facebook Page Shop" section: Click then "Connect Page" to connect a Facebook page to the product catalog.
How to make a catalog online, easy and fast
- Select your catalog's page size and orientation.
- Choose one of our free catalog design templates.
- Use professional product images & photography.
- Display product details and information.
- Customize the design based on your brand colors.
- Publish online, download or print.
If it still hasn't gathered enough data you'll see the pixel greyed out and it will say not ready. In your Facebook catalog, you'll first want to make sure that your Facebook pixel is connected, you can check this by going to Settings > Event Sources and you should see your pixel ID listed.
Here's how to create your feed in 5 steps:
- Log in to your Shopify admin and go to Apps.
- Click Visit App Store.
- Search for Flexify and install the app called “Facebook Product Feed (by Flexify)”
- On the settings page, ensure that the feed is formatted for the Native Shopify Pixel Setting.
The data feed file is simply a text file containing your product data, in a format suitable for upload to a comparison shopping engine. A data feed file may also be referred to as a product feed, data feed, bulk upload, or file.
Go to Catalog Manager at facebook.com/products. Note: You can also reach Catalog Manager from the Ads Manager top menu under Assets > Catalogs. Or, from Business Manager, go to Data Sources > Catalogs in your Business Settings.
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You can set up the Categories feature for Dynamic Ads in 2 simple steps. Go to your catalog and choose to show items by brand, product type or Google product category. 2. In Ads Manager, create a headline for each category that appear in your ads and a destination URL for those that interact with your ad.
To change the currency you use for Facebook ads:
- Go to your Ad Account Settings in Ads Manager.
- Under Currency, click Change Currency.
- Select your new currency and time zone and then click Create New Account.
To explore the different templates, click the Edit button to the right of your existing template. Click the Edit button to change the template of your Facebook page. In the pop-up box, scroll down to the template you're interested in and click View Details.
To deactivate a product in your catalog manually:
- Go to Catalog Manager and select the catalog that contains the product you want to deactivate.
- Select Products.
- Hover over the product that you want to deactivate and select the box that appears in the top right.
- Select Deactivate Delivery.